Steve Jobs is probably rolling in his grave right now!
No one’s going to buy a big phone,” mocked Steve Jobs when asked about large smartphones at a press conference four years back. Four years later, current Apple CEO Tim Cook decided otherwise and unveiled earlier this week the iPhone 6 family, the first phones designed post-Steve Jobs. And it shows. The 6+ is a Hummer-sized phone that now rivals the biggest of the Android and Windows smarpthones from Nokia , Samsung, Sony and LG, with a huge 5.5-inch screen.
However, in an effort to help the majority of users who can’t reach the far sides of the new iPhone display, Apple released a very “clunky” feature dubbed “Reachability.” Double-tap on the Home button – which is different from the double-click that brings up the multi-tasking interface – and the entire interface slides down to the bottom half of the screen. Double-tap again, and it goes back up. A similar feature can also be found on current Samsung devices.
It looks like Apple is losing its innovative soul, chasing after Android and Windows rivals with bigger sized iPhones, while still lagging on fundamental features like screen and camera resolutions, and inductive charging for example.
While the world’s most valuable technology company might have fallen behind the innovation curve, it has unfortunately lost another of its most precious gift from the Steve Jobs era: common sense.
On the other hand the iWatch brings back a bit of the common sense into product design. First of all, the Apple Watch will either look sleek or sporty, depending on what you’re looking for. It’s heavily customizable, with two different watch face sizes, three styles, and a variety of straps and customizable watch faces.
In addition, Apple’s health app capabilities are on prominent display with the Apple Watch. It not only tracks steps, heartbeats, and calories, but it helps you set fitness goals and reminds you when to stand up.
The Watch also will use near-field communication to use Apple’s new Apple Pay system, meaning you’ll be able to tap the watch to pay at some retailers. A few participating ones that were announced on Tuesday include Whole Foods and Bloomingdale’s.
In addition, it has new communication capabilities, including a walkie-talkie feature (for use with other Apple Watches), the ability to draw and send pictures to friends, and even the capability to send your heartbeat to another Apple Watch-wearer.
The only dampner albeit a big one is absence of GPS and in-built wifi, which means you will always need that phone around.
Apple has a knack for taking existing technologies and making them into must-have devices. When Apple made the iPod, it wasn’t exactly an mp3 player pioneer. But shortly after, everyone was sporting the white earbuds. When Apple released the iPhone, BlackBerries already abounded. But soon the sleek rectangular phone became everyone’s smartphone lust object. Tablet computers existed when the iPad was released, but soon everyone seemed to have iPad tucked into their bag or briefcase. Likewise, Apple might take the fringe phenomenon smartwatches into the mainstream. If it does, then watch out Switzerland!