Newer ways of collecting and classifying our future customers….Hmmmmm!!
Innovative researchers at The Future Laboratory (www.futurelaboratory.com) set up a ‘virtual hide’ in MySpace and conducted 1,000 interviews, the result of which are the following new classifications of tribes:
• Mindies—teetotal under-18s who follow the teen bands
• Cheemos—combination of chav and goth looks (the word is a cross between chav and emo)
• Slash/slash—kids are multi-skilled who like to create their own music and fashion
• Rudettes—follow Lily Allen’s rude-girl style
• Double dressers—friends who co-ordinate matching or complementary outfits
• Essentialists—primarily use social networking sites to stay in touch with friends
• Transumers—those who follow new trends rather than make them
• Connectors—specialise in identifying and linking to cool content
• Collaborators—who create events and projects online by teaming up with other users
• Scene breaking—hunting down new bands and talent online and sharing that through the site
• Netrepreneurs—who use social networking sites to make money
Newer ways of collecting and classifying our future customers….Hmmmmm!!
What do you think….?
