Newer ways of collecting and classifying our future customers….Hmmmmm!!

Innovative researchers at The Future Laboratory (www.futurelaboratory.com) set up a ‘virtual hide’ in MySpace and conducted 1,000 interviews, the result of which are the following new classifications of tribes:

 

• Mindies—teetotal under-18s who follow the teen bands
• Cheemos—combination of chav and goth looks (the word is a cross between chav and emo)
• Slash/slash—kids are multi-skilled who like to create their own music and fashion
• Rudettes—follow Lily Allen’s rude-girl style
• Double dressers—friends who co-ordinate matching or complementary outfits
• Essentialists—primarily use social networking sites to stay in touch with friends
• Transumers—those who follow new trends rather than make them
• Connectors—specialise in identifying and linking to cool content
• Collaborators—who create events and projects online by teaming up with other users
• Scene breaking—hunting down new bands and talent online and sharing that through the site
• Netrepreneurs—who use social networking sites to make money

 

Newer ways of collecting and classifying our future customers….Hmmmmm!!

 

What do you think….?

Advertisements

~ by digivine on January 21, 2008.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: