Mobile TV – old wine, new bottle….

Mobile TV use is set to rise due to consumer demand according to a study conducted by international news broadcaster CNN, and telecoms company Ericsson. The consumer behaviour research unveiled at 3GSM in Barcelona shows that more than a third (34%) of respondents rank TV as the most in-demand application and almost half (44%) of respondents are looking to adopt mobile TV within the next couple of years.Other statistics from the report show that:

Photo technology is the most popular application with 57% of respondents using it every month to send and receive messages. CNN says the 50,000 submissions of mobile phone footage and images in the first 12 months of the launch of user generated content service, iReport, show consumers are hungry for this technology.

One in four (24%) of those who currently watch mobile TV do so daily, with around half watching mobile TV on a weekly basis. News tops the poll as the most watched genre on mobile TV (77%), with just under half watching scheduled television.

Jan Wäreby, senior vice president and head of business unit multimedia at Ericsson predicts that mobile TV is set to emerge as a popular service within the next few years.

What do you think….?

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~ by digivine on February 13, 2008.

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