ABN AMRO launches Flametree

In the Netherlands ABN AMRO has introduced Flametree, an online social network for entrepreneurs and SME’s.

Customers of ABN AMRO asked: please open up your network for us, so we can share it too. ABN AMRO listened to it’s customers and launched Flametree as a facilitating engagement platform.

Flametree e.g. offers solutions to share knowledge and information and will launch several new services coming year. Flametree is free, and also ‘open’ to non ABN AMRO entrepreneurs. That also might be a great acquisition opportunity to ABN AMRO. I think it’s great that ABN AMRO has listened to it’s customers and is willing to facilitate and help them.

In my opinion more brands should take the next steps from shouting to listening. Loudly shouting brands scare people away. But brands that listen will create loyal customers and mutual beneficial relationships. What I love about this bit of news is that a very serious brand witha serious product have acutally opened its organisation to the people…..so welcoming. Way to Go!!

What do you think?


~ by digivine on April 25, 2008.

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