Content Creation – Why Marketers should seriously thing about it.

This post is about just one of the few streams available to us while we discuss “Content Creation”.
In simple terms for me it actually means creating hooks to engage with my audience, keep those eyes from blinking, wowing them…… finally aspiring them to want a product or service.
There has been very few brands who have actually managed to do that, some that immediately spring to my mind have been NikeID, Sunsilk Gang of girls, Coke V-ego, etc….

Adidas has done and created a niche in advergaming content. What they have done quite well (considered a impediment earlier) is to marry high definition gaming with Internet. Technology has been supplied by EA Sports who are pioneers in creating console games for the past few years.

A video uploaded here which shows how the experience was. …..

I definitely feel more brands will definitely get into this area of “Content Creation” in the days to come. Specially when the delivery channels are getting more personalised and better.

What do you think….?


~ by digivine on June 23, 2008.

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