Use of Mobile in the Olympics
Twitter’s #080808 Campaign
Twitter’s campaign (pronounced tag 080808) is chalking up good result since the opening ceremony on August 8, 2008. Initiated only two days before the opening of the Games, it claims about 5000 entries coming in on the big day and is updated with an average rate of 1 piece every 0.2 seconds. A secret of its success is the easy way to press the keys of “0″ and “8″ on mobile phones. No matter who are you are and where you are, as long as you think or experience something related to the Olympics, you can tweet a couple of words starting with”#080808″.
Lenovo Olympics 2008 Application
Lenovo, one of the top sponsors of the Beijing Games and the official PC provider is NOT going to lag behind those mobile savvy in playing with new technology. It lined up with Zumobi and rolled out the Lenovo Olympic 2008 Application, with which users of Microsoft mobile, blackberries and iPhone can follow up the latest sports news, images and comments during the Olympics. It also contains blog posts selected randomly from anonymous athletes and is powered by ads of Lenovo and Intel.