Nokia life tools
Last Tuesday, Nokia announced their plan to launch a set of services called Nokia Life Tools aimed at keeping mobile users in emerging markets informed, connected, and ‘empowered’. The suite will include agricultural information, educational tools, and entertainment, all instantly and easily accessible. Two of Nokia’s basic handsets – the Nokia 2323 classic and the Nokia 2330 classic – will come automatically equipped with the service, which is set to debut next year. A sample of the included tools: agriculture tips & techniques, local market prices, instant weather updates, lessons in English and other ‘general knowledge’, and career preparation. Nokia Life Tools will also support a wide range of languages, including Marathi, Gujarati, Punjabi, Bengali, Kannada, Tamil, Malayalam, Telugu, Hindi, and English.
I have always been a great admirer of Nokia….always on the ball and leading from the front. The key point here for me would be the start of a new trend here where most technology driving organisations big or small will start going to the bottom of the pyramid very soon. Theer will be customization of products and services (eg: localized) to make it more adoptable to these mass audiences. In any case it make media people like me more excited as these are new opportunities and territories for us.
What do you think….?