Instant personlized Mobile content creation
Standardisation of Mobile handset software bought in lot of innovative brands to experiment within this. Pepico has done something really innovative that catches the eye utilizing Flash Lite in Japan.
Case: PePiCo Japan
PePiCo (Personal Picture Content) is a platform developed by Cybermedia Japan that allows users to take photos and create personalized content. Visitors to PePiCo can make e-cards, wallpapers, and games that feature the subject of the uploaded photo in a funny story/scene that can then be passed along to friends. The PePiCo engine, just debuted, can combine pictures, text, and other content instantly from a mobile phone, but also work with PCs and other web-enabled devices.
Since we’re in the season of New Years parties, PePiCo has a fun, over age-20, gettin’ drunk and falling down version(screenshots below). What better way to invite your friends out to New Years drinks than by getting drunk and passing out on their mobile screen? I can’t think of one.
PepiCo’s business model is purely advertisement-based, integrating small banner ads into the contents themselves based on user information. This keeps the service free for users while making possibilities for even more specific contents (such as product placements) to compliment the sponsor. The PePiCo engine, just debuted, can combine pictures, text, and other content instantly from a mobile phone, but also work with PCs and other web-enabled devices.
Sounds really good when everyone sems to be really excited by UGC today. Having said that, the standardized nature of the Japanese mobile market allows for various content platforms to be accessible much more widely than in markets such as the India. There is lot to be achieved when it comes to standardization in many geographies (IPhone does not run Flash….what can I say). I see this to change in the times to come primarily driven by user demand.
What do you think….?