Mobile Augmented Reality Browser

SPRXmobile has created what they claim is the world’s first augmented reality browser for mobile phones, named Layar. The program, which will only be available for Android phones at the moment, displays real-time digital information on top of the real-world locations it sees through a mobile device’s camera. Layar does not work by using any kind of image or object recognition, but rather through a combination of camera, compass and GPS.

SPRXmobile explains:
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first available for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.

Quite an obvious trend which we all see that of everything coming together on a single portable device in the very near future. Key for marketers & brands today is to recognize these opportunities and start leveraging these new technologies to communicate content to their respective audiences.

What do you think…?


~ by digivine on June 18, 2009.

One Response to “Mobile Augmented Reality Browser”

  1. […] Where the mobile applications of AR use positioning systems to bring up location-based information (Layar), Natal technology could be applied to AR for motion- or human body-activated graphics. We’re […]

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