Consumer Trend: Insight into Mobile Usage


Following are few interesting statistics about mobile usage:

1. Mobile subscriptions more than toothbrushes 4.6 billion human beingsare connected through mobile i.e. on an average 4 out of 5 adults have a cell phone (There are an estimated 4.2 Billion people who have a toothbrush and 4.6 billion who have a mobile subscription.)

2. Malaysia & Sweden leading connectivity scorecard:  Connectivity score card shows Malaysia and Sweden leading the score card in human resources led & innovation led group of economies. Malaysia’s connectivity will mean new avenues for country’s prominent tourism industry.

3. 7 million USD were raised through text messaging during Haiti earthquake, this shows the potential of mobile commerce.

4. Mobile & Social media will converge

5. How will consumers use their mobiles in the future? The key drivers for mobile usage are expected to be (in order of importance) money transfer; location-based services; mobile search; mobile browsing; mobile health monitoring; mobile payment; near-field-communication services; mobile advertising; instant messaging; and mobile music.

6. eMarketer predicts there will be more mobile Internet users in China at the end of 2010 than there are people in the US (the third most populous nation after China and India

7. Mobile web will become bigger than desktop internet ever by 2015(research report by Morgan Stanley)

8. Video accounts for 69% of mobile data traffic

9. The mobile advertising market is poised to reach $593 million.

10. 69.6 million mobile web users are present in the world

11. 25 million users accessed facebook through mobile browser in Jan-2010

12. Cell phones are the next tobacco Expert opinion on mobile advertisement scenario, the whole presentation is insightful that is why I am not putting a single pointer.

Opportunities:

1. Mobile Commerce Strategy – In a recent survey 80% of online retailers mentioned that they don’t have mobile strategy in place, while 83% of survey takers 11-20% of their users access their site through mobile web.

2. Estimates for expenditure on mobile advertising and marketing worldwideranged from US$1.4 billion to $7.5 billion in 2009, all analysts forecast rapid growth. But with annual mobile advertising expenditure of US$1.14 billion in Japan alone, are these estimates conservative or is Japan still light years ahead of the rest of the world? but keep the fact in mind that mobile revolution will be more significant in Asia.

3. The global mobile advertising market will be valued at over $16 billion by 2011. Mobile offers multiple types of advertising from plain text announcements to multimedia opt-in adverts. And the area is still not fully explored. For more on types of mobile ads by mobile marketing association.

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~ by digivine on August 17, 2010.

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