Marketing and Technology baked in….
This is a great example of how we are seeing technology manifest itself within a consumer entwined marketing process. Dubai residents can now order their favorite pizza simply by pressing a special refrigerator magnet. This one-step gadget is a first in the fast food industry. Created by the Dubai-based Red Tomato Pizza, the magnet button is synced to a user’s smartphone via Bluetooth. The Red Tomato customer has on file his or her favorite pizza choice, payment info and address. When the “Push for Hunger” button is activated, the order is seamlessly placed and a confirmation SMS is sent to the user’s phone. And if you pushed in haste, there is the option to cancel the order by sending a reply text. The VIP Fridge Magnet has been so popular that Red Tomato has run out of them. Unlike its wood-fired pizzas, the next batch of magnets will take 6-8 weeks to arrive.
In a world where consumers would rather text than talk, and time spent chatting is time wasted, the pizza magnet speaks to the customer who wants speed, convenience and efficiency. But is it too easy? We are already increasingly living in a cashless society where the price of everyday items are not top of mind. And when you add the instant gratification to the mix, satisfying our every want becomes dangerously easy.