Online video to TV: Chromecast makes it easy
Phones, tablets, and PCs can now play online video on a TV set using Google’s cheap Chromecast device.
Google launched a two-inch-long device costing around 2100 INR at an event in San Francisco yesterday. The device is meant to bring the 200 billion videos watched online each month to regular TV sets. Called the Chromecast, the device resembles a regular USB thumb drive, but plugs into a television’s HDMI port and connects to a home Wi-Fi connection.
Once a Chromecast device has been installed and connected, it is possible to control it using Google’s YouTube app or an online player on an Android or Apple smartphone or tablet, or with a laptop, as long as that device is on the same Wi-Fi network. The Chromecast device then fetches video content from the Internet itself. Through the Chromecast it is possible to turn on a TV, change the volume, pause, skip, and play content.
No one from Google mentioned it today, but the Chromecast is Google’s second attempt at launching hardware to get more people watching online content on TVs, which are more usually served by broadcast and cable networks. In late 2010, Google worked with electronics manufacturers to launch set-top boxes branded as “Google TV” devices that could play YouTube and other Web content on TVs. However, the devices received poor reviews and sold only in limited numbers.
We think this time the Chromecast will fly due to the market conditions and the evolved consumer these days. Let us know what you think?